Fashion trends for women's underwear evolve regularly, influenced by comfort, style, and changing cultural perceptions of femininity and self-expression. As of 2025, here are some of the trending styles in women's underwear:
1. High-Waisted Underwear
- Why It’s Trending: High-waisted underwear offers a smooth and flattering silhouette. It emphasizes comfort while providing extra coverage, and it's a nod to vintage-inspired styles.
- Types: High-waisted briefs, boyshorts, and thongs.
2. Luxe Lace and Mesh
- Why It’s Trending: Lace and mesh are classic materials that continue to dominate fashion due to their romantic, delicate, and seductive appeal. Lighter, breathable fabrics are especially popular for summer or hot climates.
- Types: Lace bralettes, mesh panties, and combination lace-trimmed sets.
3. Comfort-Driven Styles (Cotton and Modal)
- Why It’s Trending: With an emphasis on comfort in everyday life, cotton and modal fabrics are highly favored. These fabrics are soft, breathable, and ideal for everyday wear, and they're a staple in sustainable fashion.
- Types: Cotton briefs, bikinis, and comfortable sports bras.
4. Bodysuits and Shapewear
- Why It’s Trending: As body positivity rises, shapewear and bodysuits are being redefined to focus more on comfort and shape than on excessive tightness. Seamless designs are popular for smoothing out any lines under clothing.
- Types: Seamless shapewear, bodysuits with adjustable straps, and thong bodysuits.
5. Bold and Bright Colors
- Why It’s Trending: Vibrant colors like neon pink, electric blue, and pastel hues are becoming more common in women’s underwear collections. The trend is a mix of confidence and playfulness.
- Types: Bralettes, thongs, and matching sets in bold shades.
6. Sustainable and Eco-Friendly Fabrics
- Why It’s Trending: Sustainability is a key theme in fashion, and many brands now prioritize organic cotton, bamboo, hemp, and recycled fabrics for their underwear collections.
- Types: Sustainable thongs, briefs, and bras made from eco-friendly materials.
7. Seamless and Invisible Underwear
- Why It’s Trending: Seamless underwear, often made with elastic-free designs, is gaining popularity due to its comfort and invisible fit under clothing, perfect for tighter outfits.
- Types: Seamless bras, invisible thongs, and invisible panties.
8. Sports-Inspired Underwear
- Why It’s Trending: Athleisure continues to influence the world of fashion, with sports-inspired underwear that combines function and style.
- Types: Sporty bralettes, compression panties, and sporty bikini cuts.
9. Minimalist Styles
- Why It’s Trending: Minimalism continues to rule, with sleek, simple designs that focus on function without sacrificing style.
- Types: Simple cotton or microfiber briefs, triangle bras, and subtle sets.
10. Bold Prints and Patterns
- Why It’s Trending: Animal prints, florals, and geometric patterns are returning in bold ways, allowing for a bit more personality in everyday undergarments.
- Types: Printed thongs, patterned bralettes, and playful boxer briefs.
Fashion trends in underwear are increasingly about feeling good and embracing personal style, with a focus on comfort and inclusivity.