ROSÉ Returns With “New Trick”
ROSÉ is back with a fresh solo release. On September 17, 2026, the BLACKPINK member released “New Trick,” an energetic new single that explores heartbreak from a lighter and more confident perspective.
The song moves away from the more introspective emotional territory associated with her debut solo album rosie, embracing a brighter pop-rock sound with garage-punk influences. The result is a playful track about picking yourself up, moving forward and finding a new attitude after heartbreak.
“New Trick” was produced with collaborators including Amy Allen, who previously worked with ROSÉ on “APT.,” and Andrew Wells, who collaborated with her on “Stay a Little Longer.”
What Is “New Trick” About?
At the heart of “New Trick” is the idea of recovering from romantic disappointment without allowing it to take over your life.
Instead of staying focused on sadness, ROSÉ turns heartbreak into something energetic and almost mischievous. The song's central idea is about changing your response to difficult experiences and finding the confidence to move forward.
The track's upbeat attitude gives the subject a distinctly different tone from a traditional breakup song. ROSÉ combines emotional vulnerability with humor, confidence and a sense of freedom.
A Brighter Pop-Rock Sound
Musically, “New Trick” leans toward garage-punk and pop-rock, giving ROSÉ an energetic sound built around punchy instrumentation and a lively vocal performance.
The song also draws on a nostalgic pop-rock aesthetic associated with the late 1990s and early 2000s. British Vogue noted that ROSÉ was inspired by the kind of pop-rock songs that appeared in advertising during that era.
This creates a playful contrast with the emotional subject matter: the song is about heartbreak, but it never feels weighed down by it.
“New Trick” Music Video
The music video adds another major element to the release.
Directed by Dave Meyers, the video was filmed entirely using the iPhone 18 Pro as part of Apple's “Shot on iPhone” campaign.
The visual style combines nostalgic imagery with colorful pop-rock energy. ROSÉ appears in school-inspired styling, alongside a vintage red car and a purple lollipop, before the video moves into energetic performance scenes featuring a live band.
The collaboration also connects ROSÉ's music with Apple's long-running tradition of using major artists and musicians to demonstrate the capabilities of its iPhone cameras.
Dave Meyers Directs the Video
Dave Meyers is the director behind the “New Trick” music video. He has previously worked with major artists across pop and hip-hop, including Taylor Swift, Ariana Grande and Kendrick Lamar.
Meyers also directed BLACKPINK's “JUMP,” making “New Trick” another collaboration between the filmmaker and ROSÉ's BLACKPINK world.
Shot Entirely on iPhone 18 Pro
One of the biggest talking points surrounding “New Trick” is how the video was filmed.
The complete music video was captured on the iPhone 18 Pro, making the project part of Apple's latest “Shot on iPhone” campaign.
Apple highlighted the phone's updated camera system, including its variable-aperture main camera, which is designed to provide greater control over depth of field and low-light footage.
For ROSÉ, the project also reflects her long-standing appreciation for music videos created with smartphones and the creative possibilities they offer.
ROSÉ's Next Musical Chapter
“New Trick” is a standalone release rather than the first single from ROSÉ's upcoming second studio album.
According to British Vogue, ROSÉ is continuing to work on new music, with her sophomore album currently planned for 2027. She has described herself as still developing the sound and creative direction for this next chapter.
That makes “New Trick” an interesting preview of where her solo music could go next, while still functioning as its own standalone release.
Where to Listen to “New Trick”
ROSÉ's “New Trick” is available on major music streaming platforms, including Apple Music, while the official music video is available through ROSÉ's official YouTube channel.
Fans can also find the song through ROSÉ's official music releases and Atlantic Records.
Final Thoughts
“New Trick” presents ROSÉ in a lighter and more playful mode. Its garage-punk and pop-rock influences, upbeat energy and message of moving forward after heartbreak give the song a distinct identity.
The accompanying music video adds another layer through its nostalgic visual style and its unusual production approach: the entire video was filmed on an iPhone 18 Pro under Apple's “Shot on iPhone” campaign.
With new solo music already in development for 2027, “New Trick” offers fans a glimpse of ROSÉ's evolving artistic direction while giving listeners an energetic new track to enjoy in the meantime.
