NewJeans (뉴진스) is a popular South Korean girl group formed by ADOR, a subsidiary of HYBE Corporation. "OMG" is one of their tracks, released as part of their 2023 album OMG. The song is part of their continued exploration of fresh and diverse sounds, mixing elements of R&B, pop, and a catchy beat that complements their youthful yet sophisticated image.

"OMG" received attention for its smooth vocal delivery, memorable melody, and the distinctive sound that NewJeans has become known for. The music video for "OMG" also garnered attention for its creative concept and visuals, adding to the group’s growing reputation in the K-pop industry.