TikTok is bringing childhood nostalgia back through the “My American Girl Doll” trend. Creators use the format to share memories, possessions and experiences connected to their childhood years. The trend works because many viewers instantly recognize the cultural reference behind the videos. Some creators approach it seriously by showing old photographs and childhood collections. Others turn the format into comedy by revealing unexpected or embarrassing memories. The trend can also be adapted beyond dolls to include toys, fashion, school experiences and childhood hobbies. Nostalgia has become an increasingly popular theme across social media because it encourages viewers to compare their own experiences with those of creators. The format is particularly easy to produce because it usually requires little editing. A photo, caption and reaction can be enough to create a complete TikTok. The trend shows how older childhood references can become new forms of entertainment for younger social-media audiences.
https://www.tiktok.com/@pusprincess0/video/7679234924385291533
