Kendrick Lamar's GNX is his latest album, released as a surprise on November 22, 2024. The album blends themes of West Coast hip-hop nostalgia, intricate storytelling, and cultural reflection. It has been celebrated for its lyrical depth, conceptual narrative, and Lamar's ability to interweave personal and historical perspectives.

Tracks like "Reincarnated" showcase Lamar's signature storytelling style, where he explores themes of fame, addiction, and moral dilemmas, often drawing comparisons to iconic figures in Black music history. The album also features collaborations with artists like SZA and production by notable figures like Jack Antonoff and Sounwave. Critics have praised its experimental production and storytelling, though some found it divisive in its delivery and self-referential themes.

The album debuted strongly, with over 44 million Spotify streams on its first day, demonstrating Kendrick Lamar's continued influence in hip-hop.