Here are some of the best-selling sports shoes brands that have dominated the global market recently, thanks to their popularity, technology, and design:

1. Nike Air Max & Nike Air Zoom Series

• Highlights: Nike’s Air Max and Air Zoom series continue to lead in popularity worldwide. Known for their iconic design and excellent comfort, they are widely used for both sports and casual wear. The Air Zoom technology is ideal for running, providing a responsive, bouncy feel.

2. Adidas Ultraboost

• Highlights: Adidas Ultraboost is praised for its cushioning, comfort, and sleek design. With its Boost technology, it has a springy feel perfect for running. The style is a favorite not only among athletes but also among sneaker enthusiasts.

3. Asics Gel-Kayano

• Highlights: The Asics Gel-Kayano series is renowned for its stability and support, especially for runners who need extra arch support. The Gel technology offers superior shock absorption, making it great for long-distance runs.

4. Puma RS-X

• Highlights: The Puma RS-X shoes are known for their retro design combined with modern technology. With extra cushioning and unique aesthetics, they appeal to both casual wearers and sports enthusiasts, especially in lifestyle segments.

5. New Balance 990 & Fresh Foam Series

• Highlights: The New Balance 990 series is iconic, with many people swearing by its comfort and versatility. The Fresh Foam series is another popular line for running, delivering excellent cushioning.

6. Reebok Nano Series

• Highlights: The Nano series by Reebok is particularly popular in the CrossFit community. These shoes are designed to handle intense workouts, providing stability, flexibility, and durability.

7. Under Armour HOVR

• Highlights: Under Armour's HOVR series offers responsive cushioning and is lightweight, making it suitable for both running and gym activities. Its unique design also appeals to people looking for a more casual, stylish sports shoe.

8. Hoka One One Clifton

• Highlights: Hoka’s Clifton series is increasingly popular among runners for its plush cushioning and supportive design. It’s especially well-suited for long-distance runners looking for comfort on varied terrain.

These brands consistently release new models and innovative technologies that keep them popular globally. Each has options tailored to specific sports, from running and training to lifestyle sneakers.