Why it’s trending: Google’s 2025 most-searched costume list was dominated by the Netflix film. Six of the top 10 costumes were K-Pop Demon Hunters characters, including Rumi, Zoey, Mira, Jinu and Derpy the tiger. Netflix called it its most-streamed movie ever. Spirit Halloween’s 2026 trend list again includes K-pop Demon Hunters costumes, alongside Off Campus looks, Toy Story characters, superheroes, Greek mythology and Dolly Parton.

1. Rumi (from KPop Demon Hunters)
   Rumi is the top trending costume, with queries for "dragon braid" and "purple hair" being searched more than ever

2. Zoey (from KPop Demon Hunters)
   Zoey's "space buns" are top trending in 2025

3. Mira (from KPop Demon Hunters)
   Mira has the top trending "pink wig" and "yellow skirt" this year.

4. Jinu (from KPop Demon Hunters)
   Jinu is the top trending demon in 2025.

5. Baby Saja (from KPop Demon Hunters)
   Search interest in "pink argyle sweater" reached a 12+ year high in 2025 and Baby Saja is the top related character.

“Did I Win This Trend?” Halloween Costume Challenge Takes Over TikTok