Addison Rae, the social media influencer, actress, and singer, partnered with Diet Pepsi in 2022 for a marketing campaign. She was featured in the brand's ad campaign, helping to promote the idea of "refreshing moments" with Diet Pepsi, highlighting the drink's bold and refreshing taste. This partnership was part of Diet Pepsi's ongoing efforts to target younger audiences and capitalize on Addison Rae's massive popularity across social media platforms like TikTok.

Addison's involvement in the campaign fit her public persona, as she's known for her engaging and energetic presence online. The campaign also reinforced Diet Pepsi's push to stay relevant to a new generation, blending pop culture with marketing in a way that appeals to the younger demographic.